Experienced leader in Brand Management, Creative Campaigns, and Communications. Evelin holds a Master’s degree in International Communications and Marketing and has built her career with global companies and leading Communications & PR agencies, including Hill & Knowlton, The Coca-Cola Company, and Multitude (formerly Ferratum Group). Her experience spans the international lifestyle, fintech, and consumer goods sectors across the Baltics, Nordics, and Europe.
With over 20 years in Brand Marketing, Marketing Communications, PR, and Social Media, Evelin is a seasoned brand and communications expert. She has driven growth for startups across tech, edtech, greentech, fintech, and design & fashion, led in-house brand and creative teams, and advised clients across industries on the agency side. Passionate about creative storytelling, branding, writing, and travel, Evelin is fluent in Estonian, English, and Italian.
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Brand & Marketing Creative Course / Brändi & turunduse loovkursus
This Brand & Marketing Creative Course provides a practical introduction to building and growing strong brands. You will learn the fundamentals of brand strategy, storytelling, and visual identity, along with the core principles of digital and social media marketing. The course also covers communications and PR tools, campaign creation, and creative writing, helping you craft compelling messages, copy, and content that connect with audiences and drive results.
Soovid enesetäienduseks midagi uut ja praktilist
õppida? Otsid võimalusi, kuidas oma väikeettevõtet edukamaks muuta? Mõtled
põhitöö kõrvalt oma väikese projekti loomisele lisasissetuleku tekitamiseks?
Kaalud erialavahetust? Siis see kursus on just Sulle!
COURSE PROGRAMME
The course consists of 5 different workshops (5 x 1,5h) with the following topics:
- Brand creation and management - strategy, story, visual
- Digital marketing - principles, most common channels, planning, campaign creation
- Social media marketing - principles, creation and management of accounts, how to create successful campaigns, organic content and ads creation
- Communications and PR - principles, most common tools, creating a press release
- Creative writing - creative messages and copytexts design.
KURSUSE PROGRAMM
Kursus koosneb 5 erinevast töötoast (5 x 1,5t), mille käigus läbime järgmised teemad:
- Brändi loomine ja juhtimine - strateegia, lugu, visuaal
- Digiturundus - põhimõtted, enimlevinud kanalid, plaani koostamine, kampaaniad
- Sotsiaalmeediaturundus - põhimõtted, kontode loomine ja haldus ning mida edukates sotsiaalmeedia kampaaniates silmas pidada, reklaamide ja sisu loomine
- Kommunikatsioon ja PR - põhimõtted, enimlevinud vahendid ja võimalused, pressiteate koostamine
- Tekstiloome - erinevate turunduslike tekstide ja sõnumite koostamine
Bespoke course in small groups that can be taken as a whole or by separate workshops, both online (via Teams) and on-site learning available. Depending on the native language of the group, the course will be conducted either in English or Estonian.
Kursusel saab osaleda nii tervikuna kui ka üksikute töötubade kaupa, nii kontaktõppena kui ka Teamsi teel. Olenevalt osalejate emakeelest, viiakse kursus läbi kas inglise või eesti keeles.
Fee / osalemistasu: 75 EUR + VAT/km per session / sessiooni kohta. Payment for the whole course can be done in up to 3 parts / terve kursuse eest tasuda võib kuni kolmes osas. We are issuing invoices / väljastame arveid.