Evelin Ojamets  -  Marketing & Branding Creative Course - Luminata
Coach: Evelin Ojamets (bio in LinkedIN)

Experienced leader in Brand Management, Creative Campaigns Management & Communications.

Graduated with the Master’s Degree in International Communications and Marketing, Evelin built her career working for global companies and Communications & PR agencies, from Hill & Knowlton to The Coca-Cola Company and Multitude (previous Ferratum Group), mainly within the international lifestyle, fintech and consumer goods sectors in the Baltics, Nordics and Europe.

Over 20 years in the field of Brand Marketing, Marketing Communications, PR & Social Media Management have made her an experienced marketeer, brand and communications expert that has been working on boosting the growth of various startups (tech, edtech, greentech, fintech, design & fashion etc), been running inhouse brand, communications and creative teams, as well as consulting clients from various sectors on the agency side.

On a personal note, Evelin is passionate about creative storytelling, branding, writing and travelling, fluent in Estonian, English and Italian.


REGISTER / REGISTREERU! New course starting in February 2024!

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NEW!Marketing & Branding Creative Course / Turundus & bränding loovkursus

Looking for ways how to make your small business more successful by promoting it skillfully? Would like to learn something new? Considering a career change? Then this course is for you!

Soovid enesetäienduseks midagi uut ja praktilist õppida? Otsid võimalusi, kuidas oma väikeettevõtet edukamaks muuta? Mõtled põhitöö kõrvalt oma väikese projekti loomisele lisasissetuleku tekitamiseks? Kaalud erialavahetust? Siis see kursus on just Sulle!


Course programme:
The course consists of 5 different workshops with the following topics:
  • Brand creation and management - strategy, story, visual
  • Digital marketing - principles, most common channels, planning, campaign creation
  • Social media marketing - principles, creation and management of accounts, how to create successful campaigns, organic content and ads creation
  • Communications and PR - principles, most common tools, creating a press release
  • Creative writing -  creative messages and copytexts design.
Kursuse programm:
Kursus koosneb 5 erinevast töötoast, mille käigus läbime järgmised teemad:
  • Brändi loomine ja juhtimine - strateegia, lugu, visuaal
  • Digiturundus - põhimõtted, enimlevinud kanalid, plaani koostamine, kampaaniad
  • Sotsiaalmeediaturundus - põhimõtted, kontode loomine ja haldus ning mida edukates sotsiaalmeedia kampaaniates silmas pidada, reklaamide ja sisu loomine
  • Kommunikatsioon ja PR - põhimõtted, enimlevinud vahendid ja võimalused, pressiteate koostamine
  • Tekstiloome - erinevate turunduslike tekstide ja sõnumite koostamine
Bespoke course in small groups that can be taken as a whole or by separate workshops, both online (via Teams) and on-site learning available. Depending on the native language of the group, the course will be conducted either in English or Estonian.

Kursusel saab osaleda nii tervikuna kui ka üksikute töötubade kaupa, nii kontaktõppena kui ka Teamsi teel. Olenevalt osalejate emakeelest, viiakse kursus läbi kas inglise või eesti keeles.

Fee / osalemistasu: 45 EUR + VAT/km per session / sessiooni kohta. Payment for the whole course can be done in up to 3 parts / terve kursuse eest tasuda võib kuni kolmes osas. We are issuing invoices / väljastame arveid.